Why Magento?

About Magento eCommerce platform

The #1 multi-channel eCommerce platform that combines incredible flexibility, and versatility and enables projects of any level.

 

Magento is the absolute leader among eCommerce platforms in the world.

 

It has the largest market share of 30%

Magento was founded in 2008 and is the absolute leader among multi-channel eCommerce platforms for B2C and B2B markets worldwide.

Magento eCommerce is used as a platform by 250,000 online projects with a total turnover of over $50 billion per year, making it the leading platform for online shops in the Top 1000 and HOT 100 with a double-digit lead over its closest competitors in terms of installations.

 

Magento is an open-source solution and is supported in Community and Enterprise Editions, making it affordable for eCommerce projects of any size.

 

The development of the platform is supported by an extensive network of partners, an active developer community and a huge number of add-ons available on Magento Marketplace.

 

The Magento eCommerce platform is steadily gaining popularity. There are many reasons why Magento CMS is considered the ideal platform for online shops, namely:

 

Powerful marketing tools

Magento allows you to increase customer interest, stimulate repeat sales and reward loyal customers, systematically and effectively increasing their LTV.

 

Powerful SEO optimisation tools

Magento is configured for the best indexing and ranking by search engines.

 

Multilingual and multisite

Magento supports an unlimited number of versions and types of online shops for different markets, including multilingualism, support for multiple currencies, and taxation systems.

 

Flexible product catalogue

Magento is suitable for shops with any range of products: home appliances and electronics, fashion, food retail, DIY, FMCG, children's goods, etc. A flexible product catalog is ready to sell different types of products: simple, configurable, digital, in sets and bundles, etc.

 

Powerful search tools

Powerful search and navigation tools will help the customer to quickly find the necessary products on the site of the online shop.

 

Scalability and flexibility

Projects on the Magento platform are able to withstand high loads: with the influx of visitors during promotions and sales, a large number of orders, and constant user activity. Websites work fast, so they have a higher conversion rate and are better ranked in search engines.

 

Multichannel

The modern shopper demands and appreciates an integrated retailer presence across all sales channels. Magento supports all major scenarios of multichannel customer interaction with the shop, providing up-to-date information and quality service across all available channels.

 

Wide integration capabilities

The platform leads in the number of ready integrations with e-commerce services. This allows you to provide your customers with convenient and familiar service, a variety of payment and delivery methods.

 

Unified order processing system

The order management system (OMS) allows the customer to fully control the processing of their order in any channel of interaction, make changes and returns easily and conveniently.

 

Which version of Magento is right for you?

Which version of Magento is best for your business?

Magento is ideal for any size of business - from bright startups and small companies to international corporations.

 

The checklist will help you decide what functionality you need and avoid unnecessary costs when choosing a version of the platform. In particular, the checklist will help you make an informed choice between Magento Open Source (formerly Community Edition), designed with small businesses in mind, and Magento Commerce (formerly Enterprise Edition), aimed at medium and large-sized organizations.

 

Open Source / Community

• Marketing and promotional tools;
• SEO settings;
• Site Management;
• Catalog Management;
• Display Management;
• Product Card Management;
• Checkout, payment, and delivery;
• Order Management;
• Customer Account Management;
• Analytics and reporting;
• Adaptability for mobile commerce;
• Insert video into a product card;
• Full-page caching;
• Varnish caching;
• Full API for working with external services.

 

Commerce / Enterprise Edition

• Additional functionality:
• Advanced marketing and promotional tools;
• Customer segmentation and targeted marketing;
• Dynamic display of product recommendations;
• Email marketing automation;
• Time-Limited Offers;
• Gift Card Management;
• Customized sales (private sales);
• Loyalty and bonus points system;
• Internal user account;
• Multiple wish lists;
• Add to basket functionality by article;
• System for managing content hierarchy and their releases;
• Abandoned basket reminders;
• Bluefoot connectivity;
• Automated export/import by schedule;
• Schedule/calendar of promotions/promos/content;
• Management of customer attributes such as gender, age, marital status, etc.

 

Commerce / Enterprise Edition

• Advanced role and access rights management;
• Logging of user actions in the administration panel;
• Catalog personalization for different customer groups;
• Order archive maintenance;
• Support for search engines: Elasticsearch and Solr;
• Improved full-page caching;
• Accelerated indexer;
• Full-featured product returns;
• Support for CDN and media files in DB;
• Horizontal database scaling and table splitting by servers;
• Asynchronous job queue;
• Advanced Google Tag Manager functionality;
• Internal key/hash management for Security;
• Magento Business Intelligence;
• Ready-made solution for B2B commerce.

 Comparison

Magento Open Source is designed with the needs of small businesses in mind. The platform version is an open-source solution and does not imply any upfront costs. All you will need is a developer with Magento experience and basic code, which you can download for free. Based on the understanding of the required functionality, you can customize the platform according to your needs and expectations using integration modules and existing extensions. Magento Commerce is designed specifically for medium or large companies and provides an advanced set of tools for e-commerce. Greater performance and increased flexibility allow you to create an e-commerce solution that will better suit your business goals.